A premium multi-channel campaign built across retail, DOOH, and trade exhibition environments, pairing Dreame’s high-tech product ecosystem with a luxury ambassador-led visual language.
Dreame needed a premium, high-impact visual campaign across retail, digital out-of-home (DOOH), and trade exhibition touchpoints in Europe, anchoring its high-tech home appliances alongside Global Ambassador Cristiano Ronaldo. The core constraint: one Key Visual had to survive dozens of distinct specs, from dynamic curved LED billboards to indoor retail backlit displays, without losing visual hierarchy or brand prestige.
My RoleI owned the visual strategy end-to-end: translating a single master Key Visual into every physical and digital format the rollout required, and keeping that translation consistent across markets.
Strategic Decision & WhyInstead of designing separate concepts per channel, I locked one master Key Visual — deep obsidian, brushed metallic tones, warm gold lighting gradients — and built a systematic adaptation logic on top of it. At this scale, with dozens of wildly different formats and multiple production partners across Europe, divergent concepts would have fractured the ambassador's premium positioning. One disciplined visual system, scaled correctly, was the only way to keep Dreame x Ronaldo reading as a single statement rather than a patchwork of local executions.
ExecutionRetained the luxury aesthetic across multiple aspect ratios, from ultra-wide curved screens to vertical retail units.
Designed illuminated lightboxes, freestanding TV totems, and modular exhibition units to spotlight premium product lines.
Formatted large-scale static and motion assets for curved outdoor billboards and immersive transit walkways.
A unified premium presence across every European touchpoint — curved DOOH, trade stands, retail POS, immersive walkways — that let the Dreame x Ronaldo partnership read as one coherent brand statement at every scale, instead of a patchwork of local adaptations.
The foundational campaign layout positioning Global Ambassador Cristiano Ronaldo against a warm gold and obsidian gradient, paired with a multi-tiered product showcase to establish brand prestige and visual hierarchy.
A comprehensive production sheet illustrating the scaling logic for lightboxes, back-of-store displays, and island units across horizontal, vertical, and ultra-wide aspect ratios.
Production-ready 3D render of a freestanding dual-purpose totem featuring integrated video displays above high-resolution static campaign messaging for high-traffic store environments.
Wide-format digital billboard adaptation engineered for high-visibility curved outdoor screens, balancing ambassador imagery with high-impact product animation in urban transit hubs.
Large-format vertical floor stands optimized for trade shows and brand pop-ups, maintaining color accuracy and legibility across physical print materials.
An immersive, multi-panel corridor activation featuring sequential backlit poster panels designed to engage moving foot traffic in high-density commercial locations. The added OOH frames extend the same visual language into a fuller sequence of wider environmental adaptations.
High-brightness illuminated retail header graphics designed to command shelf-level attention and seamlessly blend ambassador endorsement with live product demos on the shop floor.